Promote a product, brand or website to a technical audience in Denmark, Europe and USA with sponsored content on Micski’s Blog and Homepage.
What is sponsored content?
Sponsored content is a paid presentation, article, blog post or similar kind of content, that matches the theme and format of the other non-paid content on my website. It is hosted on my website, which makes it native content like my other content is. As a result, it can include video clips, images and any other kind of content code blocks, that my other non-paid content can. The only difference between the sponsored content and the other non-paid content is the sponsorship.
How to get more traffic to a website?
Sponsored content includes a link to an external website of yours or your client. As a result of this, the external website will get more inbound web traffic from my website via the link to your external website. The web server of the external website logs this traffic. These logs can be analyzed and used to learn more about the visitors and their interests. This kind of web traffic is essential for search engine ranking, raising brand awareness and selling products and services online.
Is sponsored content better than advertising?
Sponsored content is not invasive nor disruptive. For those reasons, it is commonly used by authors of blogs, and by influencers on social media platforms, to raise brand awareness to a more interested audience and selling products and services online. As a result of this, sponsored content is more effective than traditional advertisement and is considered to be a premium type of advertising.
Who is the audience of my website?
My website, known as Micski’s Blog and Homepage, is a website in blog format on which I regularly publish valuable content about system administration of information technology, semi-professional poker strategy and chess opening strategy. In addition to that, I also publish content about video production and photography. My visitors (audience) are primarily system administators, technical professionals and computer gamers, that are located in Denmark, Europe and USA.
Which posts, pages and categories are best suited for sponsored content?
If the brand is of technical kind and of interest to system administrators, web developers, programmers and similar kind of technical professionals, then my front page and system administration related posts, pages and categories might be considered. If the brand is of gaming kind and of interest to poker players, chess players or computer gamers, then my front page, poker and chess related posts, pages and categories might be considered.
Should sponsored content be indicated?
If an article, blog post or page is sponsored content, then it might be required by local law, that it is indicated as a subject to full disclosure. For this reason, it should be disclosed and indicated by phrases, such as sponsored content, affiliated content or paid content.
Which link relations should be used for sponsored content?
Links, that is used in sponsored content, such as links to a product or service, is sponsored and the link relation should be set to sponsored. As a result, search engines will understand, that the link is not trying to manipulate search engine ranking algorithms. A sponsored link is valuable for raising brand awareness and passing traffic to the brand and linked page. Links, that is not related to my content at all, and links, that point to untrusted websites, is not to be followed by search engine crawlers and the link relation should be set to nofollow. As a result, search engines will understand, that the link is not trying to manipulate search engine ranking algorithms. A nofollow link is valuable for passing traffic to the linked page.
How to get normal follow links to website?
Links, that does not have a relation set, are normal follow links. These are also referred to as just follow links. Normal follow links are used, when the external website, that is linked to, are trusted and contains valuable content, that is related to the content on my homepage. An example of this could be a trusted blog or homepage, which had valuable information, that I learned from and used on my website. Another example of this could be a trusted, valuable and relevant service, that I use on my website or use myself.
How is web traffic logged and analyzed?
Web traffic in the form of HTTP requests to the web server of Micski’s Blog and Homepage are logged in detail by the web server. As a result, the logged data can be used to learn tendencies and statistics about the visitors and audience in terms of visited URLs, popular entry pages, exit pages, sites of visitors, referrers, user agents of visitors and countries.
What are the price options for sponsored content?
The price for sponsored content depends on the brand, link, external website, placement and the time, that the content should be active, hosted and on display. For those reasons, queries about the price for sponsored content should be accompanied with this information. See below for how to get a quote for sponsored content.
Get a quote for sponsored content.
- Idea of your budget.
- Description of the brand, product or service.
- URL (link) to the external website. If the URL will be given parameters, such as UTM, then these should be included. I will use the link to approve DNS registration, web server response and web content. If essential features of the external website require me to be authenticated, I will need necessary authentication as well.
- Description of the target audience.
- Script, outline, descriptions or ideas for the sponsored content. If you want me to write and create your sponsored content from scratch, you should indicate this and the format, you would like. An example of a format could be a review of a product or service.
- The amount of time, that your sponsored content are to be hosted, visible and active.
More about sponsored content.
If you want to learn more about sponsored content options on my website Micski’s Blog and Homepage, then I recommend a visit to the page Sponsored Content. Read more about UTM parameters on Wikipedia’s UTM parameters.
This page was last updated 2022-09-20.